El turismo as the world first “Global Peace Industry”
Promoted the “Global Peace Industry” since founding the IIPT in 1986. Developed the world’s first Code of Ethics and Guidelines for Sustainable Tourism for the Canadian tourism industry. IIPT is dedicated to promoting initiatives that contribute to understanding and cooperation between nations, the improvement of environmental quality, heritage conservation and poverty reduction, all of which contribute to creating a peaceful and sustainable world. It believes that every traveler is a potential “Ambassador of Peace”.